Marketing campaigns
A few months prior to the release of Eclipse, Meyer hosted an "Eclipse Prom" event at Arizona State University with the help of a local bookstore and ASU's English department. The tickets sold out in seven hours, resulting in Meyer holding a second prom on the same day for which tickets sold out within four hours. At the event, Meyer read the first chapter of Eclipse, which was released in the special edition of New Moon that same day. In addition, Meyer embarked on a 15-city tour to promote the book. She also released the first chapter on her website and posted a "quote of the day" from the novel on each of the 37 days leading up to its release.
Prior to the book's release, Meyer also made an appearance on Good Morning America.
Cover
The book jacket features a torn red ribbon. Although it was supposed to be disclosed to the public in May 2007 at the Eclipse Prom, Barnes & Noble and Stephenie Meyer's official website premiered the newly released cover in March 2007, along with a preview summary of the book's plot.[9] The broken ribbon represents choice, as in the book Bella must choose between her love for the vampire Edward Cullen, and her friendship with the werewolf Jacob Black. Meyer also stated that the ribbon represents the idea that Bella is unable to completely break away from her human life.[10] Movie tie-in covers featuring Kristen Stewart, Robert Pattinson, and Taylor Lautner as Bella, Edward, and Jacob, respectively, will be released in May 2010.
A few months prior to the release of Eclipse, Meyer hosted an "Eclipse Prom" event at Arizona State University with the help of a local bookstore and ASU's English department. The tickets sold out in seven hours, resulting in Meyer holding a second prom on the same day for which tickets sold out within four hours. At the event, Meyer read the first chapter of Eclipse, which was released in the special edition of New Moon that same day. In addition, Meyer embarked on a 15-city tour to promote the book. She also released the first chapter on her website and posted a "quote of the day" from the novel on each of the 37 days leading up to its release.
Prior to the book's release, Meyer also made an appearance on Good Morning America.
Cover
The book jacket features a torn red ribbon. Although it was supposed to be disclosed to the public in May 2007 at the Eclipse Prom, Barnes & Noble and Stephenie Meyer's official website premiered the newly released cover in March 2007, along with a preview summary of the book's plot.[9] The broken ribbon represents choice, as in the book Bella must choose between her love for the vampire Edward Cullen, and her friendship with the werewolf Jacob Black. Meyer also stated that the ribbon represents the idea that Bella is unable to completely break away from her human life.[10] Movie tie-in covers featuring Kristen Stewart, Robert Pattinson, and Taylor Lautner as Bella, Edward, and Jacob, respectively, will be released in May 2010.
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